There is no doubt that the environmental and socially conscious movement has progressed into the forefront of our communities and our cultures. Humankind is beginning to return to their fundamental belief that we are merely a piece in the puzzle and not the one putting the puzzle together. Problems arise, however, when a positive movement becomes a popular movement. Popularity brings people with distorted views and self-serving principles. They take words such as: Green, Organic, or Natural, and exploit your perception of them for their financial gain. Green is done. It has been used and abused and left in a ditch for dead. Once a symbol for freshness, vitality, and a bright future, it now serves as a commercial whipping post and sure fire way to obtain that oft heard of, but seldom seen Hippie Gold. Rebel against the consumer consciousness and don’t buy because of how good the box looks, but for the good that comes from whatever is inside. Make the right choices and Make Tonka Blue.
by Justin Hickman of Wayzata
Concepts and Content
by Jacob Westman of Mound
Heart & Soul
by the People, for the People
of Lake Minnetonka
TonkaBlue is a lake-centered organization and clothing brand that has sprouted from our love of Lake Minnetonka. Besides being the first and only lakewear brand, we strive to advocate for the health of our community and environment. TonkaBlue does this by creating informational and educational materials to increase awareness of pressing environmental issues affecting Lake Minnetonka and give people the information to make conscientious decisions.
This website was developed for informational, resource, and entertainment purposes only. Any opinions contained here are solely that of the authors, and not necessarily that of the MCWD.
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